What the media says matters. The way violence against women is reported plays a huge role in terms of influence, thinking and behaviour. The media sometimes over-simplifies complex stories or falls into
stereotyping or socially “slanted” reporting.
The Centre for Gender Equal Media (GEM) was a year-long initiative based at Durham University from 2016 to 2017. Its aim was to generate evidence and policy ideas to work towards a gender equal media and its vision was for an open and democratic media that is accessible to all.